How to measure a chatbot: KPIs that matter
Vanity Metrics vs Business Metrics
Many companies focus on how many messages the bot answered. But what matters is how many sales it generated or how much time it saved the human team.
The 3 Winning KPIs
- Resolution Rate: % of chats solved without human handoff.
- Cost per Conversation: Comparison vs human staff.
- Lead Conversion Rate: From inquiry to qualified lead.
