5 Mistakes That Make Your Customers Leave You on 'Read'

WhatsApp is the most powerful sales channel in the world, but also the most dangerous. One bad message and... block.

Error #1: El Saludo Robot (El Malo)

Nothing screams 'I don't care' like an automated message saying: *'Thanks for contacting us, our hours are 9 to 5'*. If the client writes at 5:01 PM, you just lost a sale.

Error #2: Enviar 'La Biblia' de Texto

No one reads 20-line paragraphs on mobile. If you send all your info at once, the client gets overwhelmed and doesn't reply.

Error #3: No hacer seguimiento (Follow-up)

80% of sales require at least 5 'touches'. Most salespeople give up after the first one. If you don't ask 'what did you think?', you won't sell.

Error #4: Tardar más de 5 minutos

The lifespan of an online lead is 5 minutes. After that, the odds of contacting them drop 10x. Your competition does reply fast.

Error #5: Asumir que 'Visto' es 'No'

Sometimes people are busy. A blue double check with no reply isn't a rejection, it's a distraction. Write again tomorrow.

Bonus: The Secret Tool

To fix this you need to systematize. You can't be glued to the phone all day.